Our Story. Our Expertise. Our Impact.

Where Insight Meets Impact

For nearly 65 years, Keypoint Intelligence has been a trusted partner to the global print industry, helping organizations navigate change, adapt to evolving technologies, and unlock growth opportunities.

Founded in 1961 as Buyers Lab (BLI) and strengthened by InfoTrends in 2002, we became Keypoint Intelligence in 2015, combining independent testing, market intelligence, and strategic consulting under one name.

Today, we are more than a research provider — we are a global strategic partner, working with manufacturers, dealers, service providers, and brands to solve challenges and drive transformation. Through advisory, consulting, testing, training, and custom solutions, we help our clients move forward with clarity and confidence.