Services - Consulting | Keypoint Intelligence

Strategies That Drive Results

In uncertain markets, focus is everything. Our consulting services provide clear direction, from planning market entry to mapping the customer journey. We uncover opportunities and chart a path forward, backed by deep industry expertise. By working closely with your team, we help strategies move from paper to practice, ensuring growth that is both measurable and sustainable.

Guiding Your Strategic Success

Our strategic consulting expertise helps you navigate change, uncover new opportunities, and achieve measurable success. By combining deep industry knowledge, proprietary market intelligence, and data-driven insights, we empower you to make smarter, faster decisions with confidence. Whether you’re entering new markets, evolving your strategy, or optimizing performance, we partner with you to deliver clarity, focus, and impact.

Brand Perception

Capture customer views of competitive brands and understand the drivers behind those perceptions to shape stronger positioning strategies.

Customer Journey

Map the purchasing experience to identify “moments of truth” and determine the most effective marketing and sales touchpoints.

Product Design

Define end-customer requirements for products and features and assess competitive positioning to guide product development.

Sales Enablement & Training

Equip sales teams with the content, tools, and training they need to engage customers effectively and close more deals.

Market Landscape Assessments

Size and forecast your total addressable market (TAM), and break down market structure and segmentation for sharper targeting.

Strategy Development

Enter new markets with confidence by clearly defining target personas, partnerships, and the best paths to market.

Strategic Plan Assessment

Evaluate and refine your current strategic plans, offering guidance on channel strategy, products, and services.

Voice of Customer

Uncover key customer pain points and preferences to help refine your offerings and build accurate customer personas.

Market Focus

Focused expertise across key markets helps you manage change, seize opportunities, and deliver stronger results. Our work spans workplace technology, commercial print, industrial applications, and emerging markets—providing the research, insights, and strategies organizations need to improve performance and grow.

Workplace

Guidance to optimize workplace technology, streamline operations, and improve performance.

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Commercial

Insights in commercial print to adopt new technology, boost efficiency, and drive growth.

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Industrial

Expertise in textiles, labels, and packaging to drive transformation and growth.

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Emerging

Strategies in AI, automation, and robotics to drive innovation and prepare for future markets.

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Industry Experts

Lisa Brown

Principal Analyst

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Riley McNulty

Group Director, Consulting and Market Research

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India Tatro

Principal Consultant

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Apoorva Dudani

Senior Consultant

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Consulting

Strategies That Drive Results

Guiding Your Strategic Success

CONSULTING VIDEO

Market Focus

Industry Experts

Lisa Brown

Riley McNulty

India Tatro

Apoorva Dudani

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