Marc Mascara

As Principal Analyst, Labels & Packaging at Keypoint Intelligence, Marc Mascara has established a significant presence in the production print and packaging industry, with over 25 years of experience.

Throughout his career, he has played a pivotal role in the industry's transition from analog to digital, including managing the first CEPS to gravure digital engraving installation by Think Laboratories in the late 1980s, and product managing an advanced workstation for packaging professionals from Scitex Corporation. His dedication has been crucial in assisting converters and commercial printers in adapting to changing technologies and market demands, offering data-driven insights that facilitate strategic decision-making and drive business transformation.

Prior to joining Keypoint Intelligence, Marc was Manager of Professional Services at Canon Solutions America, where he supported high-speed inkjet customers with a team of advisors providing strategic go-to-market advice and implementing business growth initiatives. Over his tenure, Marc has held key management positions at Eastman Kodak, Electronics For Imaging, Creo, and Scitex, leading advancements in digital print workflows, product strategy, and go-to-market execution across various production print platforms.

He has been featured in industry publications and has spoken at major events and user organizations, such as PRINTING United, Labelexpo, Dscoop, thINK, and GUA, sharing insights on digital transformation, packaging innovation, and market trends in print technology.

Marc holds an M.S. Degree in Industrial Engineering from Clemson University and a B.S. Degree in Industrial Management Technology from California University of Pennsylvania. Outside of the office, Marc enjoys gardening, particularly growing a wide variety of sweet and hot peppers.